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Why does Alva LINK cost €99 when competitors charge a lot more?

Why does Alva LINK cost €99 when competitors charge a lot more?

1
min read

Because we designed Alva LINK to be a mass-market product from day one, not a premium gadget for early adopters.

Here's how Alva LINK compares on hardware cost:

  • Alva LINK: €99 (pre-order) / €249 (retail)
  • 1KOMMA5° Heartbeat: €599
  • Homey Pro: ~€399
  • tado° Heat Pump Optimizer X: €249.99 (heat pump only — no solar, EV, or battery)

The €99 pre-order price is available to our first 1,000 customers — a 60% discount from the €249 retail price.

How is the price possible? Alva LINK is purpose-built to do one job well: connect to energy hardware and optimize it. It doesn't include a touchscreen. It doesn't try to be a general-purpose smart home hub (that's Homey's job). It doesn't require a proprietary installation visit (that's 1KOMMA5°'s model). By focusing narrowly and designing for simplicity, we keep the bill of materials low and the value high.

We’re building something we wish we had

Meet the device that runs your home smarter

Alva Link plugs in, connects to your heating and energy devices, and starts optimizing instantly — no setup, no flows, no tinkering.